Globe Business Launches AI-Driven Data Platform

The Philippines’ Globe Business, in partnership with Confluent, has launched a managed data streaming platform. This move is a strategic initiative aimed at empowering local enterprises to drive intelligent transformation through real-time, context-rich data.

Addressing the AI Stall: A Chronic Industry Challenge

Traditional batch systems, which operate on periodic, scheduled data processing, often feed AI models with stale, fragmented data. This outdated approach leads to underwhelming results and hinders the full potential of AI. According to industry studies, up to 95% of AI efforts may underdeliver due to this critical issue of data freshness and context.

Globe Business’ new platform bridges this gap by providing a high-velocity stream of actionable, real-time data. This real-time data infrastructure is designed to power the next generation of data-intensive AI applications, enabling businesses to make timely, data-driven decisions and enhance operational efficiency. By continuously capturing and acting on fresh, real-time data, enterprises can achieve true intelligent transformation and gain a competitive edge.

Confluent’s Enterprise-Grade Technology: A Proven Foundation

Confluent, the company behind the original creators of Apache Kafka, offers a complete data streaming platform. Trusted by over 80% of the Fortune 100, Confluent’s platform allows enterprises to stream, connect, process, and govern data as it flows throughout their business in real time. Now, Confluent’s proven, enterprise-grade technology is hosted on Globe’s local Virtual Private Cloud, enabling Philippine businesses to transform raw data into reusable AI-ready data products that fuel the next generation of intelligent applications.

This managed approach significantly reduces total cost of ownership compared to self-managed systems. By eliminating the need for specialized talent and complex infrastructure, it democratizes AI-powered applications, making them more accessible and compliant with local data residency regulations. This alignment with local data residency laws is particularly key in today’s data privacy-conscious business environment.

“In the race for AI leadership, success will depend not only on model quality but on the ability to continuously capture and act on fresh, real-time data.,” said KD Dizon, Vice President and Head of Globe Business. By making real-time data an operational reality, Globe Business is providing local enterprises with the high-velocity fuel they need to achieve true intelligent transformation and stay ahead in the competitive AI setting.

Echoing this sentiment, Kamal Brar, Senior Vice President of Partners and Technology Group at Confluent, stated, “AI is only as powerful as the data behind it. Through this collaboration with Globe Business, enterprises in the Philippines can tap into real-time data streams that are secure, reliable, and ready for scale.” This partnership ensures that Philippine businesses have access to world-class, enterprise-grade technology that meets their unique needs and supports growth.

Measurable Gains: Early Adopters’ Success Stories

Retailers who have adopted real-time data streaming have significantly improved their inventory accuracy, with some reporting up to a 95% increase. This enhanced accuracy allows for better demand forecasting, reduced stockouts, and increased sales. AI-powered customer service teams have automated up to 80% of inbound requests, reducing resolution time from hours to minutes. This swift response not only improves customer satisfaction but also leads to cost savings through increased operational efficiency.

Notion, a company that has switched to managed data streaming, reports saving hundreds of thousands of dollars annually. This financial benefit is a sign to the tangible impact real-time data streaming can have on a company’s bottom line. Globe Business itself has improved efficiency across operations, with 80% of its workforce now using AI tools. This internal adoption has led to enhanced productivity and efficiency in various aspects of the company’s operations, from hiring to service delivery.

By positioning real-time data as the essential infrastructure for the AI era, Globe Business is enabling modern organizations to achieve sustained business excellence through intelligent transformation. This platform is more than just a technological solution; it is a strategic enabler that empowers businesses to make data-driven decisions, enhance operational efficiency, and drive growth in the competitive AI setting.

To learn more about Globe Business’ Managed Data Streaming Platform and how it can empower your enterprise, visit their website at www.globe.com.ph/business/cloud/data-streaming.